1. How to consider what type of lead you’re after

In sales, leads are categorized as outbound or inbound depending on how they were generated and the nature of the interaction with the potential customer.

2. Outbound leads

Outbound leads often enter the sales funnel at the Awareness or Interest stage.
This means that they’re someone who has shown interest in your product or service but hasn’t purchased anything yet.

3. Inbound leads

Inbound leads often enter the sales funnel at the interest, consideration or intent stages.