MARCH 05, 2024 | 8 min
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How to generate leads and close clients for your agency
How to generate leads and close clients for your agency

1. How to consider what type of lead you’re after

In sales, leads are categorized as outbound or inbound depending on how they were generated and the nature of the interaction with the potential customer.

3. Inbound leads

Inbound leads often enter the sales funnel at the interest, consideration or intent stages.